erlang, adservers and the iPhone

March 11 2008

Recently viewed a great Erlang video from the Jonathan Rentzsch organised C4 conference. Bob Ippolito, who is well known for his work helping to marry the joys of Mac with the joys of Python, gives the talk in which he provides an overview of Erlang and discusses the use of Erlang in powering his companies ad server and traffic monitoring products. The ad server is MochiAds which focuses on the Flash causal games market, embedding preroll and inter level ads into Flash content. If you’ve been to the Auckland Web Meetup in the last year then you may be familiar with it via Shaun Lee’s presentation on his Flash games portal shaunsflights.com or the presentation from Stephen Harris on Ninja Kiwi which inspired Shaun to become a Flash game developer.

The slides and code from Bob’s presentation are also available in addition to the hour long video.

I also dialed into the HD version of the Steve Jobs iPhone SDK keynote video. Having recently swapped out my old PowerBook for a bright shiny new MacBook Pro I was blown away by the ability to watch beautiful crisp HD video streamed. The content of the keynote was pretty impressive as well, though I’m not sure that all other competitors should pack up and go home quite yet;)

"In the space of an hour announcement, Apple has destroyed most of the big mobile players, Nokia, Microsoft, and RIM. I'd expect Google to abandon Android development at this point, it's now just irrelevant (if it weren't already)" - Polar Bear Farm

Filed under: mac  tech  erlang